Service

Brand Identity

Branding & Logo.

A brand without a clear visual identity doesn't exist in the customer's mind. The logo is the signature. Branding is the character. One without the other doesn't work.

What the service involves

We design complete brand identities: from the logo to the visual system that underpins it. The result isn't just a good-looking logo — it's an identity that works across all formats, that communicates who you are before you say a word, and that your team can apply independently.

Logo design

Primary logo and its variants: positive, negative, monochrome, reduced version for favicon. Vector files in all necessary formats.

Colour system and typography

Corporate colour palette with specifications for screen and print (HEX, RGB, CMYK, Pantone). Typographic selection with defined hierarchy.

Brand identity manual

Usage guide establishing how — and how not — to apply brand elements. Essential for maintaining coherence when multiple people or suppliers are involved.

Key format adaptations

Application of the identity across the most important formats: business card, letterhead, email signature, social media profile, LinkedIn cover.

How we do it

01

Discovery and brand strategy

We understand your business, your audience, your competition and the values you want to communicate. Design that doesn't start from strategy is decoration.

02

Concept and visual exploration

We present two or three distinct conceptual directions — not variations on the same concept — to choose the one that best fits the brand.

03

Design and refinement

We develop the chosen direction to the necessary level of detail: shapes, proportions, weights, spacing. 80% of the work happens here.

04

Brand manual and file delivery

We document all specifications in the identity manual and deliver the complete file package: vectors, bitmaps, documentation.

Who this service is for

New businesses

Companies starting up that need to build their identity from scratch with coherence and criteria from day one.

Companies reinventing themselves

Businesses that have evolved but whose visual identity no longer reflects who they are — or who they want to be.

Businesses without professional visual identity

Companies that have operated for years with a homemade logo or without a coherent visual system, and notice it in how they're perceived.

Brands that have grown without visual coherence

Organisations that have accumulated different logo versions, different colours and different typefaces over time.

Frequently asked questions

How many logo proposals do I receive?

We present two or three distinct conceptual directions — not variations on the same logo. Each direction has its own logic and rationale. We don't make twenty options: we make the ones that make sense, well developed.

Do you deliver files in all formats?

Yes. The package includes vector files (AI, EPS, SVG), high-resolution bitmaps (transparent PNG, JPEG) and versions in the system's colours (positive, negative, monochrome). Everything needed for digital and print use.

Does the brand manual also cover social media?

Yes. The manual includes specifications for the most common digital formats: profile and cover image sizes for LinkedIn, Instagram, Facebook and Twitter/X. If you need guides for other specific formats, we agree this in the brief.

Can you do just the logo without the full branding?

We can, but we don't recommend it. A logo without a defined colour system or typography leaves 80% of the work undone. The result is a logo that doesn't know how to be applied. If budget is the constraint, let's talk and find a minimum viable scope that makes sense.

Does your brand communicate what you want to communicate?

Tell us where your visual identity stands and what you need to improve. We evaluate it together.

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