Providentia · Insights
Reflections on data and strategy.
GEO (Generative Engine Optimization) is the practice of positioning brands in AI-based search engines. A complete guide to understanding it in 2026.
Read article →A practical guide with five strategies to get ChatGPT, Perplexity and Google AI to cite your brand when someone asks about your services.
Read article →A three-question framework to diagnose whether your marketing analytics is helping you make better decisions or merely producing reports nobody reads.
Read article →Why brands that keep making decisions without structured data are losing ground every quarter.
Read article →ROI is a conclusion, not an indicator. These three preceding metrics are what really determine whether a campaign will work.
Read article →Analysis of patterns extracted from more than 40 campaigns to anticipate how your customer will buy next year.
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